The Current State and Development Trends of Marketing Management in Higher Education Institutions

Authors

  • Shodiyabonu Abitdjanovna Khodjayeva Associate Professor, PhD., TDIU, Department of “Trade Business”

Abstract

The article analyzes the current modern state of marketing management in higher education institutions, its development trends, and international experience. Through marketing approaches, the processes of building the brand of educational institutions, increasing competitiveness, creating student-oriented services, and digital transformation are highlighted. Based on international statistics and Uzbekistan’s experience, conclusions are developed on improving marketing management in the higher education system.

References

1.

OECD. (2022). Education at a Glance 2022: OECD Indicators. OECD Publishing, Paris.

2.

UNESCO. (2023). Global Education Monitoring Report 2023: Technology in Education. Paris: UNESCO.

3.

QS World University Rankings. (2024). QS Top Universities. https://www.topuniversities.com

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Published

2025-09-26

Issue

Vol. 4 No. 9 (2025): IJST

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

The Current State and Development Trends of Marketing Management in Higher Education Institutions. (2025). International Journal of Scientific Trends, 4(9), 65-68. https://scientifictrends.org/index.php/ijst/article/view/624