Quality and Consumer Evaluation of Goods On The Market in an Innovation Economy
Keywords:
Innovation economy, product quality, consumer assessment, innovative products, quality strategies, consumer perception, technological innovation, resistance to change, market competition, adaptation to market requirements.Abstract
In the article we consider the impact of the innovative economy on the quality of goods and consumer assessment. In an ever-changing innovation landscape, businesses are forced to reconsider quality strategies and approaches to consumer perception of innovative products. In the article we analyze the key aspects of product quality that influence their successful implementation in an innovative environment, as well as the methods and criteria that consumers use to evaluate innovative products. Practical recommendations are provided for enterprises seeking to adapt their quality strategies to the dynamics of innovative changes in the market.
References
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-40.
Grönroos, C. (1984). A Service Quality Model and its Marketing Implications. European Journal of Marketing, 18(4), 36-44.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375.
Bitner, M. J., Booms, B. H., & Tetreault, M. S. (1990). The Service Encounter: Diagnosing Favorable and Unfavorable Incidents. Journal of Marketing, 54(1), 71-84.
Berry, L. L., & Parasuraman, A. (1991). Marketing Services: Competing Through Quality. Free Press.
Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4), 460-469.
Roth, A. V., & Van Der Velde, W. (1990). The Effects of Service Encounters on Customer Skepticism Toward Service Providers. Advances in Services Marketing and Management, 1, 159-183.
Edvardsson, B., Gustafsson, A., & Roos, I. (2005). Service Portraits in Service Research: A Critical Review. International Journal of Service Industry Management, 16(1), 107-121.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60(4), 7-18.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
