Internet Marketing Terminology: Understanding The Key Terms for Success

Authors

  • Ramzbek Hamdamov Assistant Teacher in Fergana Polytechnic Institute

Keywords:

Digital marketing, SEO, PPC, CRO, Social Media Marketing, Content Marketing, Online Advertising, Internet Marketing Strategy, ROI, CRM,

Abstract

In the dynamic and continually evolving field of digital marketing, a comprehensive understanding of key terminology is vital for professionals and businesses seeking to thrive in the online space. This study explores foundational concepts such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Conversion Rate Optimization (CRO), among others, providing in-depth explanations and practical applications. The analysis emphasizes the interconnected nature of these terms and their role in shaping effective digital strategies. Using a structured approach, the article integrates definitions, examples, and visual aids to deliver actionable insights for marketers, scholars, and practitioners. By mastering these terms, stakeholders can enhance their marketing efficacy and achieve sustainable competitive advantages in the digital economy.

References

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Järvinen, J., & Karjaluoto, H. (2015). The role of digital and social media marketing in consumer behavior. European Journal of Marketing, 49(11/12), 1642-1667.

Chaffey, D. (2019). Digital Marketing: Strategy, Implementation, and Practice. Pearson Education.

Google Ads Help Center. (2021). "How Ad Auctions Work." Retrieved from: https://support.google.com/google-ads/answer/1722043

Moz (2021). The Beginner’s Guide to SEO. Retrieved from: https://moz.com/beginners-guide-to-seo

HubSpot (2020). The Ultimate Guide to Email Marketing. HubSpot.

Armstrong, G., & Kotler, P. (2017). Marketing: An Introduction. Pearson Education.

Statista (2023). "Global Social Media Advertising Revenue." Statista.

Salesforce (2022). "What is CRM?" Salesforce.com.

Downloads

Published

2024-12-17

How to Cite

Ramzbek Hamdamov. (2024). Internet Marketing Terminology: Understanding The Key Terms for Success. International Journal of Scientific Trends, 3(12), 151–155. Retrieved from http://scientifictrends.org/index.php/ijst/article/view/367

Issue

Section

Articles